Article 12 is a social-issue documentary that analyses the present state of privacy. The film explores why privacy is a human right, and where and why in the world this right is being eroded.
Still early in production, Transfer Studio has been working closely with the independent producers of Article 12 in developing a compelling marketing and outreach strategy and conceiving a consistent identity that will permeate all stages of the film. Starting from naming through to copywriting and design of promotional tools, we have been able to provide a high quality communications approach to an independent production, offering a valuable advantage in a challenging industry.
The topic of the film is reflected in the design of the promotional pack used to raise awareness of the film and attract funding. A visually distinctive DVD case, containing a promotional trailer and production material was designed to introduce the subject of privacy in a tactile and intriguing manner. The opening and unfolding of the case creates a sense of discovery of what is hidden yet hinted inside, tempting the recipient to peak, therefore reflecting the dilemma of privacy and security in our times.